About Me
Aaron Massecar, MA, PhD, is the principal at Better Habits Consulting. Since completing his PhD in philosophy and habit development, he has been focused on bringing evidence-based practices to veterinary education. This journey took him to Texas A&M where he helped build the Veterinary Entrepreneurship Academy and the Veterinary Innovation Summit. From there he became the Executive Director of the Veterinary Innovation Council and later the Senior Vice President of Learning at the North American Veterinary Community. After working at the Translational Medicine Institute at Colorado State University, he joined the Veterinary Emergency Group as Vice President of their education department. He now runs his own consulting company that focuses on behavior change through education and habit development. Aaron and his wife live in Colorado with their three dogs and two cats.
Aaron has two main goals. One: demonstrate that education is a critical success factor in achieving business outcomes. Attraction and retention are necessary components of any business strategy and one of the main ways to achieve this is through a sound educational strategy that ensures that skill development is linked with business objectives; better trained veterinary professionals means more medically relevant procedures that drive revenue and clinical outcomes. Two: Aaron is focused on ensuring the efficacy of educational experiences by leveraging evidence-based learning strategies to ensure that learners are able to progress in their skill development. In short, Aaron wants to help organizations to utilize education to drive business outcomes and he also believes that there is a better, less expensive and more effective way to educate people through sound learning principles.
Recent Publications
Veterinary telehealth and telemedicine services are becoming more popular and prevalent—what does it mean for your veterinary practice?
Veterinary Telehealth: What Is It, Where Are We, and What’s Next?
Veterinary telehealth and telemedicine services are becoming more popular and prevalent—what does it mean for your veterinary practice?
Laws and Borders
Hiring a non-American veterinarian is easier if you familiarize yourself with the various government programs and timelines.
Trust Your Team to Be Great
Autonomy, a sense of purpose and well-timed feedback can elevate your employees to the next level of performance.
The Future of Veterinary Practice
Forced to pivot because of COVID-19, the profession learned more lessons about telemedicine. The pandemic exposed clinics and clients to pet-only visits and could lead to the rebranding of relief work.
The Business of Continuing Education
Now is the time for CE providers and users to demand more from learning experiences and work together to raise the standards.
The next frontier
The move toward biomarker testing is an example of the expansion of preventive, predictive, personalized and participatory animal health care.
The not-too-distant future
The Veterinary Innovation Summit showed that pet health care is moving from reactive and acute to proactive and preventive. You can thank telehealth, wearables and other technology-driven ideas.
Where ideas take root
The Veterinary Entrepreneurship Academy is training the next generation of veterinary business leaders.
Get on Board or Get out of the Way
Whether you support it or not, veterinary telehealth is here to stay.
The economics of telehealth
Providing after-hours triage care can improve client service, team morale and job attractiveness.
The future of virtual care
The argument against virtual care in veterinary medicine often boils down to the question of whether the VCPR can be established through virtual care tools in the absence of a physical examination.
Common ground
Working with human health companies that developed similar products removes much of the research and development cost in animal health.
The Changing Veterinary Landscape
We are entering a time of universal access to animal health care.
5 top trends of 2017
More veterinarians are internalizing the locus of control and taking responsibility for their own, and by extension the profession’s, development.
Implement Telehealth to Improve Your Practice
Novices can utilize text messaging, website tools and video platforms to begin elevating the level of client interaction and communication.